Online Marketing Today: SearchCap: Google Santa Tracker, duplicate content & Bing Ads

Below is what happened in search today, as reported on Search Engine Land and from other places across the web.

From Search Engine Land:

Canonical chaos: doubling down on duplicate content
Dec 2, 2016 by Marcus Miller
Duplicate content issues? Problems with your canonical tags? Columnist Marcus Miller explains why these issues occur and how to fix them.
Google’s 2016 Santa Tracker signals the official countdown to Christmas
Dec 2, 2016 by Amy Gesenhues
This is the 12th year Google has counted down the seconds until Santa’s December 24 departure from the North Pole.
5 reasons advertisers should NOT ignore Bing Ads
Dec 2, 2016 by Michelle Cruz
Columnist Michelle Cruz outlines some recent developments in Bing Ads and makes the case for this cost-effective PPC platform.
Search in Pics: Google swing set, bike trailer & goggles
Dec 2, 2016 by Barry Schwartz
In this week’s Search In Pictures, here are the latest images culled from the web, showing what people eat at the search engine companies, how they play, who they meet, where they speak, what toys they have and more. Google indoor swing set: Source: Instagram Google Kosher Certification: Source: Twitter Google bike trailer: Source: Instagram […]
Gartner CMO Spend Survey: Marketing budgets continue to rise
Dec 1, 2016 by Digital Marketing Depot
According to Gartner’s 2016–2017 Chief Marketing Officer (CMO) Spend Survey, marketing budgets increased to 12 percent of company revenue in 2016, from 11 percent in 2015. Fifty-seven percent of marketing leaders surveyed expect their budgets will increase further in 2017. However, 14 percent of marketers say they are bracing for budget cuts, up from 3 […]