Online Marketing Today: SearchCap: Google app update, Bing & Google Ad Editor & holiday decorations

Tuesday, December 6, 2016

SearchCap: Google app update, Bing & Google Ad Editor & holiday decorations

Below is what happened in search today, as reported on Search Engine Land and from other places across the web.

From Search Engine Land:

Google confirms testing movie and TV show ratings with like and dislike buttons
Dec 6, 2016 by Barry Schwartz
Google is now asking searchers to rate movies and TV shows. Google confirmed this is a live experiment but would not add anything additional.
Measuring cost in seconds: How short delays lead to users ditching slow websites
Dec 6, 2016 by Digital Marketing Depot
This research conducted by Aberdeen Group dives into the true cost of website performance and shows how leading organizations are able to boost their sites to eliminate delays, increase visitors and improve overall revenue. Download this white paper, sponsored by SOASTA, to learn how the most successful organizations use every tool at their disposal to […]
Google App now organizes cards into 2 categories: interests & upcoming events
Dec 6, 2016 by Amy Gesenhues
The latest round of Google App updates also includes a card that lets users choose specific topics of interest to personalize app content.
Google adds holiday decorations for Christmas, Hanukkah, Kwanzaa & Festivus searches
Dec 6, 2016 by Amy Gesenhues
Holiday-themed imagery has been added to search results, including a Festivus pole for those who prefer to air grievances this time of year.
Among latest AdWords Editor updates: Convert text ads to responsive ads
Dec 6, 2016 by Ginny Marvin
Version 11.7 of AdWords Editor also includes additional support for Gmail and YouTube ads.
Nominations wanted for our Naughty & Nice list
Dec 6, 2016 by Barry Levine
Again this year, we’ll point our virtual spotlight at those who deserve a candy cane — or a lump of coal — because of what they’ve done in marketing, advertising or search.
Ad extensions for the entire decision journey
Dec 6, 2016 by Mona Elesseily
How can you use ad extensions to move potential customers further down the sales funnel? Columnist Mona Elesseily shares some tactical advice.
Bing Ads Editor now supports remarketing audience management & shopping campaign product filters
Dec 6, 2016 by Ginny Marvin
The latest version of Bing Ads Editor is now available.
SEO trends to prepare for in 2017
Dec 6, 2016 by Pratik Dholakiya
What’s on the horizon for search engine optimization (SEO) practitioners in the coming year? Columnist Pratik Dholakiya shares his predictions.
Wanted: Session ideas for SMX London
Dec 5, 2016 by Chris Sherman
We want your input to help us plan our upcoming SMX London conference, which will be taking place May 23–24, 2017. Specifically, we’d love to hear from you if you have an great idea for a session that you think should be on the agenda. And if you’re interested in speaking at the show, the […]
Prices increase next week. Save big at SMX West now.
Dec 5, 2016 by Search Engine Land
Super early bird rates expire next week for SMX West, the world’s premier search marketing conference. Register for three days of cutting-edge tactics that will leave your competition in the dust, presented by search marketing experts. Here’s what to expect March 21–23 in San Jose: Actionable content: The agenda consists of 50+ innovative sessions covering the […]
Bing homepage gets 31 holiday-themed surprises for each day of December
Dec 5, 2016 by Amy Gesenhues
In addition to offering holiday effects to customize the homepage, and winter-themed games, Bing will also highlight six nonprofit organizations.
Want to speak at SMX West? Here’s how
Dec 6, 2016 by Chris Sherman
The agenda for our upcoming SMX West 2017 show is live and we’ve opened up our “speaking pitch” form for select sessions for the show, taking place on March 21-23, 2017 at the San Jose McEnery Convention Center. To increase the odds of being selected, be sure to read the agenda. Understand what the sessions […]