Online Marketing Today: SearchCap: Google Holocaust denial, AMP reports & Google defamation

Tuesday, December 20, 2016

Below is what happened in search today, as reported on Search Engine Land and from other places across the web.

From Search Engine Land:

Official: Google makes change, results are no longer in denial over ‘Did the Holocaust happen?’
Dec 20, 2016 by Danny Sullivan
Criticized for listing a Holocaust-denial site first, Google’s results are finally changing — but probably due to external factors.
Google AMP reports now differentiate between critical and non-critical errors
Dec 20, 2016 by Barry Schwartz
Google Search Console has upgraded the AMP error report to show which errors are causing your AMP content to not be indexed in Google.
Australian appeals court rules Google did not defame man
Dec 20, 2016 by Barry Schwartz
A Melbourne appeals court said Google is not responsible for defamation of a man based on the images shown in the search results.
Compare 16 leading digital analytics platform providers
Dec 20, 2016 by Digital Marketing Depot
Digital analytics play a crucial role in nearly every enterprise’s digital marketing strategy, not only for tracking and measuring website traffic, but for tracking and measuring other digital channels as well. Marketing Land’s “Enterprise Digital Analytics Platforms: A Marketer’s Guide” examines the market for digital analytics platforms and the considerations involved in implementation. The 42-page […]
Link campaigns: Strategy development and review
Dec 20, 2016 by Andrew Dennis
Whether you’re planning to pursue links in 2017 or continue an existing link-building project, columnist Andrew Dennis reminds us that December is an ideal month to review your link campaign strategy.
Do you have the martech knowledge you need?
Dec 19, 2016 by Scott Brinker
Albert Einstein said, “The only source of knowledge is experience.” Seems the martech challenges we face prove Einstein correct yet again. Matching practical experience with the right strategy, talent and organization makes the difference between leaders and stragglers in our software-powered marketing world. Where are you on that continuum? Take our quiz and find out […]