Online Marketing Today: SearchCap: Google AdWords customer match, responsive ads & Apple indoor maps

Below is what happened in search today, as reported on Search Engine Land and from other places across the web.

From Search Engine Land:

New features may be coming to AdWords Responsive Ads
Dec 1, 2016 by Ginny Marvin
Some accounts are now requiring a square image.
Google makes it easier to add & remove emails from Customer Match lists in AdWords
Dec 1, 2016 by Ginny Marvin
Keep lists up to date by uploading changes to existing lists.
10 domain name secrets to repair your online reputation
Dec 1, 2016 by Chris Silver Smith
If you’re trying to fix your personal reputation online, looking toward your domain name is a valuable first step. Columnist Chris Silver Smith explains some options beyond setting up YourName.com.
Apple hopes to enhance maps with indoor location and drone data collection
Dec 1, 2016 by Greg Sterling
Drones will collect data, shoot images and video, according to an FAA filing.
Consumer citations are the future of local SEO
Dec 1, 2016 by Julian Connors
What are citations, and how do they impact local SEO? Columnist Julian Connors explains in this beginner-level local search column.
The truth about channel marketing: everything you have been told is wrong
Dec 1, 2016 by Sponsored Content: SproutLoud
There is no more powerful concept in go-to-market strategy than the channel. The idea of hundreds or thousands of independent partners passionately selling your products is a wildly attractive concept. But longstanding challenges with messaging, funds utilization and performance management have complicated this lucrative way to get your products in the hands of potential […]
Goal-based bidding: Aligning your SEM strategy to business goals
Nov 30, 2016 by Digital Marketing Depot
Last year, over one million advertisers spent more than $81.5 billion on search ads worldwide. For many enterprises, SEM is a strategically important discipline. As such, SEM requires careful alignment with display advertising and the other elements of your marketing program. It also is vital to match your SEM strategy with your company’s business objectives. […]