Online Marketing Today: SearchCap: Google My Business advanced verify, AdWords Editor update & Google Home featured snippets

Below is what happened in search today, as reported on Search Engine Land and from other places across the web.

From Search Engine Land:

Google My Business testing advanced verification process for spammy map categories
Oct 5, 2016 by Barry Schwartz
Google tests a new spam prevention technique for local results called advanced verification. It uses a third-party company to verify the business.
Google Home responding with featured snippets
Oct 5, 2016 by Barry Schwartz
Ever wonder how Google Home will source, aka link to, the website it pulls the answer for your queries from? This video shows it off.
AdWords Editor now supports more ad formats, device bidding
Oct 5, 2016 by Ginny Marvin
Advertisers can create and edit Gmail ads and more in version 11.6.
Is Account-Based Marketing right for your business?
Oct 5, 2016 by Digital Marketing Depot
If you’re in B2B marketing today, Account-Based Marketing (ABM) is likely sitting somewhere in your 2016 initiatives. It’s an exciting concept but one that requires a ton of research, planning and grunt work. It also might not be right for your business. This guide from BrightFunnel reviews the basics of ABM and provides a framework […]
How to check which URLs have been indexed by Google using Python
Oct 5, 2016 by Paul Shapiro
Google Search Console can help you determine which of your website pages are indexed, but what about identifying the ones that aren’t? Columnist Paul Shapiro has a Python script that does just that.
Infographic: 11 amazing hacks that will boost your organic click-through rates
Oct 5, 2016 by Larry Kim
Got great content and rankings, but still not getting clicks from organic search? Columnist Larry Kim shares tips and a fantastic infographic on how to improve your organic CTR.
Give Google a break: Tackling paid links is harder than you may think
Oct 5, 2016 by Ian Bowden
Google is often criticized for how it handles spammy links, but columnist Ian Bowden believes this criticism may be unfair. Here, he takes a look at the challenges Google might face in tackling the ongoing issue of paid links.
Wanted: session ideas for SMX West
Oct 5, 2016 by Chris Sherman
Want to speak at SMX West? Here’s your best way to tell us you’re interested.