Online Marketing Today: SearchCap: Voice search, Bing Ads & scary SEO

Below is what happened in search today, as reported on Search Engine Land and from other places across the web.

From Search Engine Land:

It’s scary how many ways SEO can go wrong
Oct 27, 2016 by Patrick Stox
In search engine optimization, sometimes even small errors can have a large and costly impact. Columnist Patrick Stox shares his SEO horror stories so that you can be spared this fate.
A Penguin’s Tale: Responding to the latest update
Oct 27, 2016 by Dave Davies
What should SEOs do to make the best of the new Penguin update? Perhaps not much. Columnist Dave Davies notes that while Penguin 4.0 was indeed significant, things ultimately haven’t changed that much.
Now you can share budgets in Bing Ads, too
Oct 27, 2016 by Ginny Marvin
Assign one budget across a set of campaigns to save time monitoring and adjusting allocations.
Comparing Google Assistant on Pixel to Apple Siri on iPhone 7
Oct 27, 2016 by Barry Schwartz
Watch YouTube creator Marques Brownlee have Google and Apple battle it out over their smartphone voice assistants.
5 marketing predictions for the next 5 years
Oct 26, 2016 by Digital Marketing Depot
The marketing world continues to evolve rapidly, often without warning. So it’s vital to constantly evaluate the industry and marketplace in order to stay current and competitive when changes happen, or risk being left behind. This guide from Emarsys highlights five of the biggest trends marketers and retailers should expect to see, and how they […]