Online Marketing Today: SearchCap: Google featured snippet failure, Bing radio search & AdWords targets

Friday, October 21, 2016

Below is what happened in search today, as reported on Search Engine Land and from other places across the web.

From Search Engine Land:

Direct answer fail: Google gives only one side of proposed gun ammo & magazine law
Oct 21, 2016 by Danny Sullivan
Want to know about California’s Proposition 63, a measure to control gun ammunition sales and large magazines, which is on the state ballot this month? Google has the answer. It’s a “deceptive ballot initiative that will criminalize millions of law-abiding Californians.” So much for balanced search results. Google presents that answer at the very top of its […]
Bing’s partnership with TuneIn lets users listen to radio stations directly in search
Oct 20, 2016 by Amy Gesenhues
The Bing-TuneIn partnership will bring more than 10,000 stations directly into Bing’s search results for ‘online radio stations’ query.
Personalized Local Content: Frightful or Insightful?
Oct 21, 2016 by Digital Marketing Depot
Searchers now use a wide range of devices to shop for nearby products and services, yet it’s a challenge for brands to find consumers online in the “near me” moments that matter. Join our panel of experts as they provide best practices and insights into how brands can connect with local consumers through more personalized, […]
Is your location data being held hostage?
Oct 21, 2016 by Adam Dorfman
Columnist Adam Dorfman makes the case for using the power of data amplifiers to ensure your business location data is correct and consistent across the web.
The eerie future of AdWords targeting
Oct 21, 2016 by Todd Saunders
As Google continues to purchase new companies and their technologies, columnist Todd Saunders imagines how the search giant might integrate advertising into these technologies — for good or evil.
How to dominate local SEO: more challenging in an evolving local search environment
Oct 21, 2016 by Sherry Bonelli
Columnist Sherry Bonelli explains how recent changes to the local search landscape point to an ever-changing discipline that requires increasingly complex strategies.
Search in Pics: Google massage room, Tom Daley & coffee sleeves
Oct 21, 2016 by Barry Schwartz
In this week’s Search In Pictures, here are the latest images culled from the web, showing what people eat at the search engine companies, how they play, who they meet, where they speak, what toys they have and more. Google coffee sleeve: Source: Instagram Google massage room: Source: Instagram Quiet sign at Google: Source: Instagram […]