Searchmetrics has released a new study today showing the impact of the ever changing user interface of the Google search results. The study says that now, Google is less likely to show ten organic blue links, instead, Google on average shows only 8.5 blue links but supplements those links with featured snippets, app packs, knowledge panels, images, videos and more.
You can download the full report over here but here are some highlights:
Organic blue links drop from 10 to 8.5 per search query:
Searchmetrics says you are less likely to see 10 links on a Google search results page for your query.
Universal search results change from 2015 to 2016:
Look at how integration of images, videos, product listing ads, news and maps have changed from 2015 to 2016 in the Google search results:
Knowledge panels, direct answers and app packs
Google has been showing rich results both on desktop on mobile, but how often they shows those results depend on the query and category of the search. Around one out of every ten mobile queries return mobile app packs and you are twice as likely to see direct answers or featured snippets on desktop than you are on mobile, according to this study.
Finally, here is a chart showing the percentage of time you will see a rich result, by type, by desktop versus mobile:
“Gone are the days when optimising for search was all about trying to appear in the classic ten blue organic links on Google’s first page,” said Lars Hartkopf, EMEA marketing director at Searchmetrics. “Now marketers must also plan their strategies to include opportunities around a variety of Universal and Extended Search boxes, understanding how to create and optimise content which Google will consider useful for each.”
The post Report: Number of Google organic blue links results drop from 10 to 8.5 appeared first on Search Engine Land.
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