Online Marketing Today: SearchCap: Google restricts Keyword planner, quality score changes & more

Below is what happened in search today, as reported on Search Engine Land and from other places across the web.

From Search Engine Land:

Google officially throttling Keyword Planner data for low spending AdWords accounts
Aug 13, 2016 by Greg Finn
Not a big AdWords spender? You may notice a lack of data in your Keyword Planner account.
Google adds Export to Report Editor option in AdWords
Aug 15, 2016 by Ginny Marvin
Users no longer have to generate Report Editor reports from scratch or rely on predefined options.
The secret to writing awesome local content
Aug 15, 2016 by Greg Gifford
Great content is essential for success in local SEO, but unfortunately, a lot of local business websites are sorely lacking in this area. Columnist Greg Gifford shares his advice on how to write excellent website copy for local SEO.
‘Omnichannel’ may never catch on, but it’s the next big thing for local
Aug 15, 2016 by Wesley Young
Wesley Young of the Local Search Association provides 5 tips to create a seamless search-to-purchase experience for your local business.
Google will soon report null Quality Scores for new & low-activity keywords
Aug 15, 2016 by Ginny Marvin
The null replaces the current default Quality Score of 6 for new keywords.
Check out my BIG SMX East Preview. Then register & save!
Aug 15, 2016 by Chris Sherman
Search Engine Land’s SMX East is every SEO and SEM’s dream: a tactic-packed agenda, more than 100 dynamic and authoritative speakers, keynotes, exceptional networking, and more. If you’re involved in SEO, SEM, PR, social media or any other customer-facing activity, you owe it to yourself (and your company or client’s bottom line) to attend. The SMX […]