Mastering Online-to-Offline Marketing: New Digital Strategies for Offline Conversions

Search, Facebook, and display ads drive offline conversions and sales. Whether it’s a store visit or a phone call, you can’t measure CPL and prove ROI without offline conversions. But it can be a challenge.

Join digital marketing experts from Adobe and DialogTech to understand how marketers are solving the online-to-offline dilemma. Attend this webcast and learn:

• The unexpected impact call conversions have on your CPL and ROI.
• How to optimize search, Facebook, and display ads to drive offline sales.
• How to tie together cross-channel, web, and call data to boost revenue.

Register now for “Mastering Online-to-Offline Marketing,” produced by our sister site, Digital Marketing Depot, and sponsored by DialogTech.

The post Mastering Online-to-Offline Marketing: New Digital Strategies for Offline Conversions appeared first on Search Engine Land.

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