Thursday, October 8, 2015

Study: 29% Of Sites Face Duplicate Content Issues & 80% Aren’t Using Schema.org Microdata

Raven-Tools

A new study from Raven Tools recently uncovered a few major on-page elements being overlooked today with a major offender being duplicate content. According to the results 29% of websites are dealing with duplicate content and furthermore a whopping 80% of websites aren’t currently using microdata.

This study leveraged Raven’s Site Auditor Tool to uncover more than 4 billion issues over 200 million page crawls. Site Auditor is an industry leading on-page reporting tool that looks into code and search issues when implemented across a site. It turns out that the average site has 4,500 issues related to search (according to factors determined by Raven.

Duplicate-Content

One of the biggest organic pitfalls uncovered was the continued issue of duplicate content. Outside of the duplicate pages Raven found that 22% of title tags were exact duplicates and 17% of meta descriptions were also duplicated.

While schema.org microdata implementation has been all the rage of late, the execution hasn’t apparently. Only 20% of sites are leveraging microdata. A survey last year showed that 36% of results in the SERPs were displaying Schema markup. Additionally with the recent indications that microdata may play a factor in determining rankings, we’d expect to see this number jump the next set of survey results.

The study also uncovered that Google has a stranglehold in the analytics space with 83.13% of sites using Google Analytics for tracking. This number is significantly higher than previous reports that have shown number of 52% and 59% of Google Analytics use.Seo-Issues

The full study shows detailed error and issue metrics from Site Auditor including the fact that the average site has 4,500 issues including more than 250 link issues and a staggering 3,672 image issues on average. Head over to Raven for full report details.

Images used courtesy of Raven Tools.

The post Study: 29% Of Sites Face Duplicate Content Issues & 80% Aren’t Using Schema.org Microdata appeared first on Search Engine Land.



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