Online Marketing Today: SearchCap: AdWords Turns 15, Internet Archive Grant & SEMPO Report

Below is what happened in search today, as reported on Search Engine Land and from other places across the Web.

From Search Engine Land:

The Wayback Machine Gets Grant To Rebuild & Add Keyword Search
Oct 28, 2015 by Barry Schwartz
The Internet Archive’s Wayback Machine will be rebuilding the service from the ground up.
SEMPO State Of The Industry Report 2015 Results
Oct 28, 2015 by Barry Schwartz
Check out the latest data on the search marketing industry from SEMPO.
FTC Talks Staying Safe With Social Media Endorsements At SocialPro. Just 3 Weeks Away!
Oct 28, 2015 by Search Engine Land
Native advertising. Influencer marketing. Paid endorsements. Nothing is wrong with these tactics on social media and in other marketing channels, as long as you’re staying within the rules of disclosure. Are you? Or are you unclear on those rules? Good news for the confused and uncertain! The US Federal Trade Commission (FTC) is speaking at […]
Google AdWords Turns 15: A Look Back At The Origins Of A $60 Billion Business
Oct 28, 2015 by Ginny Marvin
AdWords launched with 350 advertisers in 2000. Today, more than 1 million advertisers generate tens of billions in revenue for the company.
Keyword Research Beyond The Numbers
Oct 28, 2015 by Dan Bagby
For many SEOs, keyword research starts and ends with the Google AdWords Keyword Planner. But columnist Dan Bagby believes we need to go deeper for optimal results.
How To Get Personal With Your Prospective And Current Customers
Oct 28, 2015 by Sponsored Content: HP Marketing Optimization
The most important component to powerful marketing has always been understanding the wants and needs of your audience, then delivering on them. We’re in an era that’s providing businesses with unprecedented access to information about their customers’ behavior, and it’s also becoming increasingly easy to automate interaction. A key thing to remember is that at […]