Online Marketing Today: SearchCap: Yahoo Search With Google, Forrester Fires Bing & IAB Ad Revenues

Below is what happened in search today, as reported on Search Engine Land and from other places across the Web.

From Search Engine Land:

Yahoo & Google Together Again In New Search Deal
Oct 20, 2015 by Danny Sullivan
Three-year deal to put Google’s results and ads into some of Yahoo’s search results needs US Department of Justice approval and still might get vetoed by India or EU action.
Yahoo Says It Has Its Own Algorithm For Mobile Search Results
Oct 21, 2015 by Barry Schwartz
Yahoo’s Marissa Mayer says they have their own mobile search algorithm which helps them provide a unique search experience for their users.
Duane Forrester, Bing’s Webmaster Outreach, Announces He Is Leaving Microsoft
Oct 21, 2015 by Barry Schwartz
After being fired and then rehired from Bing within a year, Microsoft’s Duane Forrester announces he is leaving the company.
Marketer’s Guide: B2B Marketing Automation Platforms
Oct 21, 2015 by Search Engine Land
Do you need a marketing automation platform?
IAB: First Half 2015 Ad Revenues $27.5 Billion, Search Captures 50 Percent
Oct 21, 2015 by Greg Sterling
Today the IAB (and PriceWaterhouseCoopers) released its half yearly Internet Advertising Revenue Report. Total US digital revenues were $27.5 billion for the first half of 2015. Mobile ad revenues were $8.2 billion or just under 30 percent. Search led all other categories, though its percentage share of desktop advertising is declining. A year ago, paid-search […]
How To Tie SEO With 3 Popular B2B Demand Generation Initiatives
Oct 21, 2015 by Derek Edmond
Although organic search can be very effective at supporting demand generation efforts within B2B organizations, columnist Derek Edmond notes that SEO professionals are often left out of these conversations. Here’s why they shouldn’t be.
Study: Rich Answers Showing Up For 8.6% More Google Queries This Year
Oct 21, 2015 by Greg Finn
Is there a potential problem in your search query? Yo, Google may solve it. Check out this study from Stone Temple that shows how Rich Answers are evolving.
Here’s A Free AdWords Script That Pauses Your Duplicate Broad Keywords
Oct 21, 2015 by Daniel Gilbert
Former Googler Daniel Gilbert shares a Brainlabs script that helps you avoid disaggregated data in your AdWords campaigns.
Paid Search Growth Coming From North America, Though CPCs Were Flat In Q3 [Adobe]
Oct 21, 2015 by Ginny Marvin
Adobe’s quarterly report finds Bing spend growth outpacing Google in Europe and Asia Pacific regions.
Advanced Tactics For Social Marketing Professionals — Don’t Miss SocialPro Next Month
Oct 21, 2015 by Search Engine Land
Invest your time and money in a conference that will maximize your social media efforts across owned, earned and paid campaigns. Marketing Land’s SocialPro is the clear choice for hardcore social media professionals, and here’s why: Tactics for Experienced Social Marketers: SocialPro sessions go well beyond the fundamentals of social media marketing (We have a boot […]
Dissecting Google Conspiracy Theories
Oct 21, 2015 by Clay Cazier
Time to break out your tin foil hat? Columnist Clay Cazier finds the elements of truth in the ideas SEO pros talk about in their most paranoid moments.