Online Marketing Today: SearchCap: Google AdWords Local Customizers, Google AMP Search & Russia Regulation

Below is what happened in search today, as reported on Search Engine Land and from other places across the Web.

From Search Engine Land:

New: Use Location In AdWords Ad Customizers To Auto-Tailor Ads Based On Where Users Are
Oct 7, 2015 by Ginny Marvin
Use location data to highlight special promotions, inventory availability, shipping speeds and more to searchers in those areas.
How PPC Advertisers Can Best Leverage The Research Period This Holiday Season
Oct 7, 2015 by Benjamin Vigneron
Columnist Benjamin Vigneron shares thoughts and data on how to pace your search marketing budget over the course of the holiday season.
Re-Examining The Top 10 Paid Search Best Practices, Part 2
Oct 7, 2015 by Josh Dreller
Do the established best practices in paid search have merit? In Part 2 of his two-part series, Contributor Josh Dreller examines five more best practices to see if they truly hold up.
Try It Now: Google Search For Accelerated Mobile Pages To See Content On Your Phone Faster
Oct 7, 2015 by Ginny Marvin
Here’s how to start using Google’s AMP-enabled search now.
Six Key Themes From “Meet The Search Engines” At SMX East
Oct 7, 2015 by Eric Enge
Contributor Eric Enge recaps a discussion with Gary Illyes (Google) and Duane Forrester (Bing) about the current and future state of search engines.
Russian Regulators Give Google November 18 Deadline To Change Android Contracts
Oct 7, 2015 by Greg Sterling
The Federal Antimonopoly Service of the Russian Federation (FAS) told Google it has until November 18 to address a finding that it violated Russian competition law. FAS agreed with Yandex, which had complained that Google was in violation by requiring phone makers to pre-install selected Google apps on Android as a condition of gaining access […]