Google shares search traffic monitoring dashboard for Data Studio

Google has created a new Data Studio template. You can use Google’s Search traffic monitoring dashboard to quickly see if there are any significant changes to the performance of your most important pages and help uncover whether you may have any potential SEO issues. 

Google also announced that its Search Console connector now includes data on Discover and Google News traffic. This is similar to the data Google added to the Search Console Search Analytics API in October.

How to get the Dashboard. You can access the dashboard here.

Once it’s set up, you can choose the date range (it’s 28 days by default). Then you filter your data by pages, types, countries and devices.

How to set up the Dashboard. It’s pretty straightforward. Navigate to Data Studio and create a Search Console data source.

Choose the URL Impression table, which includes URL-level data for web, image, video, news, discover, and googleNews. The Property Parameter you choose will be your default in your report, but you can access the others via a filter.

Google added a couple of “bonus” tips: 

• Under report and page layout, set Display mode to Fit to width. This will make your dashboard mobile-friendly for monitoring on the go.
• If you don’t have subdomains, consider removing your domain name (using a calculated field with the expression REGEXP_EXTRACT(Landing Page, ".*\\.com/(.*)$")). Google said this makes your tables less cluttered.

Why we care. This is another helpful Data Studio template from Google to visualize data as line charts, bar charts or tables. Discover and News traffic being added to the connector is also a welcome bonus. It’s critical to watch the metrics on your most important pages. This template should help make that task a bit easier.

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