SearchCap: Google Assistant updates, search referral growth & marketing efforts

Below is what happened in search today, as reported on Search Engine Land and from other places across the web.

From Search Engine Land:

• Google Assistant to get multiple new languages, distribution and skills
  Feb 23, 2018 by Greg Sterling

  The Assistant will soon speak 30 languages and be able to offer mobile carrier customer support.

• Search outpaced social for referral traffic last year, driving 35% of site visits vs social’s 26% share of visits
  Feb 23, 2018 by Amy Gesenhues

  According to a new referral traffic report from Shareaholic, 2017 was the first time since 2014 search owned a larger share of visits over social.

• 3 ways to revitalize your digital marketing program
  Feb 23, 2018 by Elizabeth Laird

  Ever hit a performance plateau? Contributor Elizabeth Laird looks at three ways to jumpstart your marketing efforts when you’re stuck and spinning your wheels.

• Community Corner: Spotlight on Search Engine Land Award Winners MediaHub & UPMC Health Plan
  Feb 23, 2018 by Amy Gesenhues

  An interview series highlighting 2017’s Award winners: A look at the work they accomplished and the results they achieved.

• Search in Pics: Google’s Captain America, a mural at Google & a shiny Google slide
  Feb 23, 2018 by Barry Schwartz

  In this week’s Search In Pictures, here are the latest images culled from the web, showing what people eat at the search engine companies, how they play, who they meet, where they speak, what toys they have and more. This Googler dressed up as Captain America: Source: Instagram What did they do to this foosball […]

Recent Headlines From Marketing Land, Our Sister Site Dedicated To Internet Marketing:

• Valassis launches Remarketing Activation to follow up web browsing with an email or postcard
• Report: Facebook leads other platforms for app-install ROI in performance index
• YouTube removes analytics from its demographic data reports for creators
• Facebook is removing 20 outdated, redundant ad metrics; adding methodology labels

Search News From Around The Web:

• Search Engine Optimization in 2018 (The Strategies That Will Win), ignitevisibility.com
• 8 Simple SEO Hacks to Boost Your Brand in 2018, Search Engine Guide
• Anil Sabharwal announced as new engineering site lead of Google Australia, Official Google Australia Blog
• Ask Yoast: Order of categories and subcategories in URLs, Yoast
• Call Tracking: The SEO Update You Need to Know, CDK Global
• Google Search Console Lets You Filter By Differences, More Than X Positions, Search Engine Roundtable
• How to Give Searchers What They Need, Not Just Linkbait, Seer
• The What, Why and How of 301 Redirects, Hallam Internet
• What Are Backlinks and Link Building Strategies for 2018, Conductor

The post SearchCap: Google Assistant updates, search referral growth & marketing efforts appeared first on Search Engine Land.

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