Online Marketing Today: SearchCap: Google assistant on iOS, featured snippets test & Bing trails

Below is what happened in search today, as reported on Search Engine Land and from other places across the web.

From Search Engine Land:

Report: Google planning to bring its Assistant to the iPhone
May 16, 2017 by Greg Sterling
Google also expected to announce integration of the Assistant into GE appliances.
Are you a featured snippet? If so, Google’s testing dropping your web listing
May 16, 2017 by Barry Schwartz
Google has confirmed they are testing removing the featured snippet from the main core web results.
Here’s a script for copying labels between levels
May 16, 2017 by Daniel Gilbert
Label visibility within AdWords can sometimes be a little confusing, and the ability to copy labels between levels — from the campaign level to the ad level — can be extremely helpful. Luckily, columnist Daniel Gilbert has a script for that.
Why location marketers need to embrace whimsical, visual storytelling
May 16, 2017 by Adam Dorfman
Columnist Adam Dorfman believes that local marketers need to invest in visual storytelling and explains how to use visual assets to create and share location-based information.
Bing adds ‘trails near me’ search feature to find the perfect hike this summer
May 16, 2017 by Amy Gesenhues
Aimed at outdoor enthusiasts, Bing’s latest updates will also surface detailed info for local campsites and campgrounds in US national parks.
Two major changes potentially coming to EU’s Right to Be Forgotten with global implications
May 16, 2017 by Greg Sterling
Authorities in France considering automatic delisting for “sensitive personal data” and forcing global index removal.
35 ways to improve SEO & SEM performance, only at SMX Advanced
May 16, 2017 by Search Engine Land
More than 55 of the world’s most knowledgeable search marketers will present at Search Marketing Expo – SMX Advanced, June 12-14 in Seattle. You’ll learn advanced SEO and SEM tactics they’ve employed to deliver successful campaigns, and what to expect from search marketing in the coming year. See who’s speaking. SMX Advanced attendees return year […]