Online Marketing Today: SearchCap: eCPC AdWords Changes, Google event search & Google algorithm updates

Below is what happened in search today, as reported on Search Engine Land and from other places across the web.

From Search Engine Land:

Google rolls out new event search feature on app & mobile web
May 10, 2017 by Amy Gesenhues
Searches for events will now surface a list of activities that include location and date details.
Weathering the Google storms
May 10, 2017 by Bobby Lyons
Columnist Bobby Lyons explains his method for gauging the impact of a Google algorithm update and using these insights to discover opportunities for improvement.
The best-kept AdWords secret: AMP your landing pages
May 10, 2017 by Frederick Vallaeys
Even though AdWords doesn’t officially support AMP yet, advertisers can still use the technology to serve faster landing pages. Columnist Frederick Vallaeys explains how implementing AMP can lead to big gains in conversion rates.
Change to AdWords Enhanced CPC removes bid cap to account for location & audience
May 10, 2017 by Ginny Marvin
The change could impact campaigns differently depending on campaign type.
Wanted: Session ideas for SMX East
May 10, 2017 by Chris Sherman
We want your input to help us plan our upcoming SMX East conference, which will be taking place October 24-26, 2017. Specifically, we’d love to hear from you if you have an great idea for a session that you think should be on the agenda. And if you’re interested in speaking at the show, the […]
Start Listening! 7 Real-World Tips for Better Social Engagement
May 9, 2017 by Digital Marketing Depot
Pepsi… Fox News… Uber. Look at recent headlines, and you’ll see the impact social media can have on a brand. In today’s 24/7 news cycle, responding quickly and appropriately to customers on social media can be the difference between success and disaster. Why do brands still struggle with social media? It’s complex: new social networks […]