Online Marketing Today: SearchCap: PPC in higher ed, cutting through cross-channel noise & more

Below is what happened in search today, as reported on Search Engine Land and from other places across the web.

From Search Engine Land:

[Reminder] Webinar — National Brands & Local Search: Use Insights to Drive Actions
Apr 17, 2017 by Digital Marketing Depot
With nearly one third of all mobile searches now related to location, the competition for visibility at the local level has heated up. Once a brand has submitted its data to data aggregators, then what? How can brands leverage performance metrics and data to measure their local search performance and take action on it?
Going global: Common sense considerations too commonly ignored
Apr 17, 2017 by Brendan McGonigle
If you only advertise in the United States, you’re missing out on billions of potential customers. But before you enter the international PPC marketer, consider this advice from columnist Brendan McGonigle.
Local search ranking factors: What’s working in 2017 [Podcast]
Apr 17, 2017 by Matt McGee
In our new episode, we chat with Darren Shaw about the just-released Local Search Ranking Factors survey and discuss what marketers need to know about local SEO in 2017.
Listen to your mother: Win Mother’s Day with humor and timing
Apr 17, 2017 by Purna Virji
Advertisers, have you put together your Mother’s Day strategy yet? Columnist Purna Virji from Bing has some tips for capturing searchers looking to celebrate their moms.
What B2B marketing can teach you about PPC in higher education
Apr 17, 2017 by Pauline Jakober
Though universities are targeting individual consumers rather than businesses, columnist Pauline Jakober shows paid search efforts for these institutions often more closely resemble B2B than B2C.
How to cut through cross-channel noise using intent-driven personalization
Apr 17, 2017 by Sponsored Content: [24]7
In the world of digital marketing, the ever-increasing number of consumer devices and competing messages is making it harder than ever to connect with your target audience. With consumer attention spans at an all-time low, how can you ensure that your campaigns, bids and budgets are reaching the right people for maximum ROI?
Caption Contest: What does this Marketoonist say to you?
Apr 14, 2017 by Scott Brinker
Here’s your chance to contribute and be recognized for your own martech sense of humor by participating in the MarTech Cartoon Caption Contest. Please take a moment to come up with a creative caption for the above cartoon by Thursday, April 27 at midnight EST.