Online Marketing Today: SearchCap: Google Home recipes, app indexing & Doodles

Below is what happened in search today, as reported on Search Engine Land and from other places across the web.

From Search Engine Land:

Simple tips to get your app indexed, ranked & installed
Apr 26, 2017 by John E Lincoln
Got an app you’d like to promote? Columnist John Lincoln provides some basic tips for helping your app to appear in Google’s “app pack” search results.
Google Home now helps you cook over 5 million recipes
Apr 26, 2017 by Barry Schwartz
Google partners with Bon Appetit, The New York Times, Food Network and others to bring millions of recipes to the Google Assistant.
Cassini spacecraft’s grand finale at Saturn depicted in Google doodle
Apr 26, 2017 by Barry Schwartz
Google’s out-of-this-world doodle depicts the Cassini Spacecraft taking a photo shoot of Saturn and its rings.
Take a deep dive on search and social. Attend a workshop at SMX Advanced.
Apr 25, 2017 by Search Engine Land
SMX Advanced pre-conference workshops are conducted by the world’s leading subject matter experts in SEO, SEM, social and digital. All workshops will be held on Monday, June 12, at the Bell Harbor Convention Center in Seattle. You’ll pick one workshop for a full day of actionable tactics you can use to improve your campaigns right […]
[Reminder] Live webinar: 5 hot trends in advanced analytics
Apr 25, 2017 by Digital Marketing Depot
Marketing data is everywhere. With so many new consumer touch points — from chatbots to in-store beacons and virtual assistants — the sheer variety and volume of data is exploding. Beyond your out-of-the box product dashboards, custom Excel spreadsheets and basic data visualizations, are you really leveraging your data in meaningful ways? Isn’t it time […]