Online Marketing Today: SearchCap: Google mobile index, back to top button & a Doodle

Below is what happened in search today, as reported on Search Engine Land and from other places across the web.

From Search Engine Land:

Google begins mobile-first indexing, using mobile content for all search rankings
Nov 4, 2016 by Barry Schwartz
While called an ‘experiment,’ it’s actually the first move in Google’s planned shift to looking primarily at mobile content, rather than desktop, when deciding how to rank results.
Meet a Landy Award winner: Noble Studios drives traffic to Tahoe South to win Best SEO Initiative for Small Business
Nov 4, 2016 by Amy Gesenhues
Noble Studios introduced a new approach to blogging and content creation for Tahoe South that resulted in a 134% increase in mobile site traffic.
Successful SEO programs require content that supports the entire buy cycle
Nov 4, 2016 by Joe Goers
Columnist Joe Goers argues that many websites are focusing too much on the bottom of the funnel — to the detriment of their SEO success.
Search in Pics: SEO Halloween, Google bomb, burger & basketball
Nov 4, 2016 by Barry Schwartz
In this week’s Search In Pictures, here are the latest images culled from the web, showing what people eat at the search engine companies, how they play, who they meet, where they speak, what toys they have and more. Google indoor basketball: Source: Instagram A Google nuclear bomb? Source: Instagram A branded Google burger meal: […]
Google tests a ‘back to top’ button in the mobile search interface
Nov 4, 2016 by Barry Schwartz
In a new user interface test, Google shows a button to jump the mobile searcher back to the top of the search results page.
Walter Cronkite Google doodle marks 100th birthday of America’s favorite journalist
Nov 4, 2016 by Amy Gesenhues
Cronkite became known as ‘the most trusted man in America’ during his career, reporting on the events that shaped our world.
Get the most from your social media campaigns this holiday shopping season
Nov 4, 2016 by Digital Marketing Depot
How can social media help your business capitalize on the holiday season and see a major revenue bump? In this white paper, G/O Digital has laid out the best social media insights to allow for complete optimization of your holiday marketing campaign. You’ll learn: how shoppers engage with content on Facebook, Instagram and Twitter; which […]