Online Marketing Today: SearchCap: Google AdWords cards, Bing pervasive search & Google verification spam

Monday, November 14, 2016

SearchCap: Google AdWords cards, Bing pervasive search & Google verification spam

Below is what happened in search today, as reported on Search Engine Land and from other places across the web.

From Search Engine Land:

Microsoft execs share plans for making Bing ‘pervasive’; say search is about to become very different
Nov 14, 2016 by Ginny Marvin
At an event in Redmond, Microsoft shared its vision of the future in which Bing is at the heart of day-to-day experiences without users even realizing it.
Social is the future of customer service
Nov 14, 2016 by Digital Marketing Depot
You’re responding to your customers on social. You have agents who are tasked with answering tweets and comments and routing questions to the appropriate channels. You know that digital and social are the future of customer service. The question is: how do you get there? In this guide from Lithium, you’ll learn: the value of […]
Google formally changes AdWords price extension format to swipeable cards
Nov 14, 2016 by Ginny Marvin
Price extensions are also rolling out for more languages and currencies.
Google’s advanced verification test in San Diego just dropped over 89% of listings from the 3-pack
Nov 14, 2016 by Joy Hawkins
Columnist and local search expert Joy Hawkins shows the results of a recent Google My Business advanced verification test and explores the new home services local pack.
Meet a Landy Award winner: Wolfgang Digital wins Best SEM Initiative after raising McElhinneys revenue 266%
Nov 14, 2016 by Amy Gesenhues
Ireland’s McElhinneys Department Store turned to Wolfgang Digital to help boost their online revenue and generate more international sales.
70% of consumers will leave a review for a business when asked
Nov 14, 2016 by Sherry Bonelli
Want to get inside the minds of potential customers for your local business? Columnist Sherry Bonelli shares insights from BrightLocal’s annual Local Consumer Review Survey.
Common Search: The open source project bringing back PageRank
Nov 14, 2016 by JR Oakes
Columnist JR Oakes explains Common Search, a great open source tool for understanding how search engines work, which has a hidden gem for those of us who miss checking our PageRank score.
Frederick Banting Google doodle honors first doctor to treat diabetes with insulin
Nov 14, 2016 by Amy Gesenhues
Today marks the 125th birthday of the Canadian medical scientist and physician whose work earned him a Nobel Prize.
Google’s search knows about over 130 trillion pages
Nov 14, 2016 by Barry Schwartz
In less than four years, Google’s search knowledge of pages have grown by more than 100 trillion new pages.
Community Marketing 101
Nov 14, 2016 by Sponsored Content: Experts Exchange
Since the dawn of the internet, people have been drawn to online communities for collaborating and advancing knowledge. Discussions that previously took place in the depths of Usenet are now emerging on Reddit. In a matter of seconds, you can find massive online communities dedicated to everything from astrophysics to Zen. As a marketer, it’s […]