Online Marketing Today: SearchCap: Google PLA test, Google app indexing study & more

Below is what happened in search today, as reported on Search Engine Land and from other places across the web.

From Search Engine Land:

Send AdWords alerts directly to Slack with this AdWords script library
Mar 10, 2016 by Russell Savage
Looking to get those AdWords alerts out of your email inbox? Columnist Russell Savage shows how you can use AdWords scripts to send these alerts to Slack instead.
The terrifying connection between malware, Google Search Console, rogue subdomains and AdWords
Mar 10, 2016 by Glenn Gabe
In the midst of a malware emergency or want to ensure you never have to deal with one? Columnist Glenn Gabe provides recommendations based on his experience helping clients with security situations.
The importance of SEO in omni-channel marketing, part 2
Mar 10, 2016 by Trond Lyngbø
Search engine optimization is a critical component of digital marketing, but how can you incorporate it into your omni-channel marketing strategy? Columnist Trond Lyngbø lays out his process for doing just that.
Google PLAs: Testing scrollable carousel on desktop & numbered rankings for “best” products go live
Mar 10, 2016 by Ginny Marvin
The desktop carousel test simulates mobile. A new ranking treatment for “top-rated” products is now live on mobile and desktop.
Searchmetrics study shows most apps are not utilizing the Google App Indexing
Mar 10, 2016 by Barry Schwartz
While most top websites have apps, only 30% of those Android apps and 19% of those iOS apps have deployed App Indexing.
17 social media management software vendors compared
Mar 9, 2016 by Digital Marketing Depot
Finding the appropriate social media management tool for your business can be a challenge. This free 64-page guide produced by Digital Marketing Depot provides a framework for deciding if you need an EMMS solution, details the capabilities of the leading platforms, and compares offerings from leading vendors. Also included are questions to ask vendors, plus […]