Online Marketing Today: SearchCap: Travel & retail report, first page bids & more

Below is what happened in search today, as reported on Search Engine Land and from other places across the web.

From Search Engine Land:

AdGooroo releases travel and retail keyword results after Google’s right rail ad change
Mar 31, 2016 by Ginny Marvin
Overall, the number of advertisers competing is down and CPCs are up somewhat, but results can vary widely by keyword.
First-page minimum bids continue to rise in wake of Google desktop SERP changes
Mar 31, 2016 by Andy Taylor
Columnist Andy Taylor discusses AdWords bidding trends following Google’s move to eliminate right-rail ads and show four top-of-page ads for some queries.
From waste to win: watch how a simple change affects AdWords performance
Mar 31, 2016 by Jacob Baadsgaard
Wasted ad spend can indicate issues with your AdWords account. Fortunately, as Jacob Baadsgaard reminds us, it’s also under your control.
New report from the Local Search Association on SMB advertiser churn
Mar 30, 2016 by Digital Marketing Depot
This report from the Local Search Association and Vendasta explores some of the triggers and potential variables behind SMB advertiser churn, using new data from Vendasta. The data come from more than 275,000 small business accounts, and Vendasta made its aggregate customer data available as a source for this report in an effort to help […]
Think cross-channel to build stronger marketing
Mar 31, 2016 by Digital Marketing Depot
Inbound. Search. Social. Email. Web. Mobile. Events. A consistent, dependable multi-source experience can help you create ideal customers who spend 2x as much as regular ones. Get the new Modern Marketing Essentials Guide to Cross-Channel Marketing from Oracle and start creating the most cohesive, valuable, and frictionless customer experience possible. Visit Digital Marketing Depot to […]