SearchCap: Google product reviews, voice search & SEO changes

Below is what happened in search today, as reported on Search Engine Land and from other places across the web.

From Search Engine Land:

• SEO in 2018: What’s hot, what’s not?
  Nov 14, 2017 by Digital Marketing Depot

  Voice search. AMP pages. Gap analysis. Algorithm updates. Local SEO. SEO is constantly changing, and what worked well last year may not work at all now. With new technologies and new rules constantly evolving, it’s critical to stay on top of the latest developments. In this webinar, we’ll sit down with two of the industry’s […]

• Google updates mobile product knowledge panels to show even more info in one spot
  Nov 14, 2017 by Ginny Marvin

  The real estate-heavy panels on mobile encompass multiple product images, more review sources, videos and, of course, Shopping ads.

• Google Manual Actions: Frequently asked questions and their answers
  Nov 14, 2017 by Kaspar Szymanski

  Contributor Kaspar Syzmanski addresses some of the most commonly raised questions and issues regarding Google penalties.

• 3 strategic goals SEO consultants should fulfill
  Nov 14, 2017 by Ryan Shelley

  Columnist Ryan Shelley discusses the three essential goals any SEO campaign must achieve: visibility, traffic and ROI.

• 3 case studies of duplicate content consolidation
  Nov 14, 2017 by Chris Long

  Columnist Chris Long shares examples of how he addressed duplicate and similar website content to improve organic search performance for his clients.

• Voice search: Content may be king, but context is queen in the new voice-first world
  Nov 14, 2017 by Michelle Robbins

  Yext VP of Industry Insights Duane Forrester discusses his new e-book, “How Voice Search Changes Everything,” and what marketers can do to adapt and compete.

• Hole punch history Google doodle celebrates 131-year-old product of German engineering
  Nov 14, 2017 by Amy Gesenhues

  The doodle celebrates a tool that has remained mostly unchanged since its introduction 131 years ago.

• 8 game-changing SEO trends that will dominate 2018
  Nov 14, 2017 by Sponsored Content: SEO PowerSuite

  With over 200 factors in Google’s algorithm, SEO is a complex science. But it’s not how much you need to know that makes it really challenging — it’s the ever-changing nature of the rules of the game. As search engines strive to improve the quality of search results, some ranking factors shift shapes, others fall […]

Recent Headlines From Marketing Land, Our Sister Site Dedicated To Internet Marketing:

• 3 last-minute Google Shopping tricks to level up your account for the holidays
• CEO who forged court order to get Google to remove defamation faces prison
• Holiday e-commerce revenue will surpass $100B, according to Adobe
• Even with hype, AR struggling to scale
• Snapchat sells new audience-targeted Filters through revamped self-serve ads tool
• The best ads aren’t ads
• Pinterest adds custom QR-like codes for businesses, more shoppable pins
• Google’s ‘Physical Web’ loses the Chrome browser
• Forrester Wave report on web analytics: Adobe, AT Internet score top rank
• Forrester predicts 80% of companies will fail to comply with GDPR in 2018
• How customer identity brings the ‘wow factor’ back to Black Friday
• LinkedIn lets advertisers generate leads from Sponsored InMail, Dynamic Ad campaigns
• 8 game-changing SEO trends that will dominate 2018
• Think calls are dying? The data says they’re not

Search News From Around The Web:

• Ultimate Guide to Dominating Black Friday PPC in 2017, WordStream
• 70+ Best Free SEO Tools (As Voted-for by the SEO Community), ahrefs.com
• An itinerant scholar in the Age of the Internet, SearchReSearch
• Ask Yoast case study: SEO for a fashion business, Yoast
• Google Is Still Making Changes To Penguin & Panda Algorithms, Search Engine Roundtable
• Google: Why Featured Snippets Rankings are Volatile, The SEM Post
• How Often Does Google Search Match to Demographics?, PPC Hero
• How to rank in Google Maps and Google My Business, Vertical Leap
• Pagination Canonicalization and SEO: A Technical Guide, Stone Temple
• The Google Home app keeps getting better, Google Blog

The post SearchCap: Google product reviews, voice search & SEO changes appeared first on Search Engine Land.

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