SearchCap: Google search location changes, GOOG earnings & Facebook marketplace

Below is what happened in search today, as reported on Search Engine Land and from other places across the web.

From Search Engine Land:

• Google searches now correspond to user location instead of domain
  Oct 27, 2017 by Amy Gesenhues

  Users can still change their search settings to select a country service if desired.

• Mobile-first updates from SMX East
  Oct 27, 2017 by Eric Enge

  What does the mobile-first index mean for you? Contributor Eric Enge summarizes a panel from SMX East with tips for how to prep your mobile site and content.

• Facebook third-party partnerships bring huge trove of used car listings to Marketplace
  Oct 27, 2017 by Greg Sterling

  Hundreds of thousands of used cars now available as part of content expansion.

• Local SEO for service-area businesses requires a lot of servicing
  Oct 27, 2017 by Andrew Shotland

  What does it take to get noticed as a service-area business? Columnist Andrew Shotland explains some of the challenges facing these businesses and offers tips for how to approach your local SEO efforts.

• Search in Pics: Halloween at Google, Cowboy Android statue & a scary but yummy Google cake
  Oct 27, 2017 by Barry Schwartz

  In this week’s Search In Pictures, here are the latest images culled from the web, showing what people eat at the search engine companies, how they play, who they meet, where they speak, what toys they have and more. Google office ready for Halloween: Source: Instagram A scary Google cake: Source: Instagram Android cowboy statue: […]

• Alphabet (GOOG) third quarter beats estimates: $27.8 billion, revenues up 24%
  Oct 26, 2017 by Greg Sterling

  Google paid clicks were up 55 percent, but CPCs were off 18 percent.

Recent Headlines From Marketing Land, Our Sister Site Dedicated To Internet Marketing:

• 3 ways to build a better agency-client relationship
• Everything you need to know about the IAB ads.txt initiative
• Facebook will show all the ads a Page is running & archive US federal election ads
• Marketers plan to test out Facebook Stories because why not
• Amex and Acxiom create a prediction engine based on purchase data
• Protagonist adds action tools to its narrative analytics for brands
• How to identify the best publishers to help you achieve your business goals
• Infutor launches a propensity marketplace of consumers interested in buying cars
• Deloitte predicts e-commerce will outperform in-store spending this holiday season

Search News From Around The Web:

• Google: Do Not Remove Old Content or Archived News Stories, The SEM Post
• Ask Yoast: Avoiding duplicate content for multi-regional sites, Yoast
• Baidu Announces Third Quarter 2017 Results, Baidu
• Google Search Algorithm & Ranking Update Brewing, Search Engine Roundtable
• How To Use PPC For Inbound Marketing, Search Engine People
• What NOT To Do When Writing a Meta Description, SEM Rush

The post SearchCap: Google search location changes, GOOG earnings & Facebook marketplace appeared first on Search Engine Land.

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