German Publisher Group Sues Google Again Under Draconian Copyright Law

A group of German publishers have filed a civil complaint against Google. The group, constituted as VG Media, claims to be enforcing Germany’s “Ancillary Copyright” Law, passed in 2013. This is the latest episode in an ongoing dispute between German news publishers and Google.

Essentially the publishers are suing to get Google to pay them for showing their content in search results. Yet it’s not entirely clear whether the complaint addresses search broadly or just Google News. My suspicion is the former, although I have not seen the complaint.

Google has not seen the complaint itself and so declined to comment on the suit or claims presented.

Apparently this is the fifth civil or administrative claim filed by VG Media against Google in Germany. Three of those claims have been resolved in Google’s favor, two others, including the newest case, are pending. As implied by the number of claims filed, there’s quite a tortured history here. I’ll do my best to summarize briefly.

In 2013 a number of German publishers, including Axel Springer, successfully lobbied for the passage of the very restrictive copyright law. Intended to limit the amount of publisher content that could be shown by third parties (e.g., search engines), it was to enable publishers to collect licensing fees from Google and others when exposure of their content exceeded certain narrow (though ambiguous) limits.

The law was an attempt by the German government and the publishers to address the economic challenge of declining readership and ad revenues of traditional print media. Many publishers blame Google for the decline of their businesses.

Several other countries in Europe followed Germany’s lead, (e.g., Spain) with similarly restrictive copyright rules. In most cases, however, the results have been disastrous for local publishers.

After the passage of the law in Germany and a period of wrangling and negotiation with publishers, Google decided to avoid potential liability by removing publisher content snippets and limiting news content to headlines in search results, in apparent compliance with the law. As a result, German publishers said they lost significant traffic and asked for the return of their “snippets” without a demand for licensing fees.

It’s unclear what damages the publishers are seeking in the new civil complaint. However in the past they have sought to capture an 11 percent share of Google’s gross revenues they argue come “directly and indirectly from making excerpts from online newspapers and magazines public.”

The post German Publisher Group Sues Google Again Under Draconian Copyright Law appeared first on Search Engine Land.

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4 Legal Tips for Using Customer Testimonials

Editor’s Note: Legal information is not legal advice. For any questions regarding the law, please consult an attorney.

Customer testimonials are great for your business. They build customer trust, create goodwill for your product, and show potential customers a positive brand history. But there are some things you need to watch out for when using them. Endorsements and testimonials are governed by truth-in-advertising laws.

First, we’ll take a look at the effectiveness of testimonials, and then we’ll go over four key legal tips for using them correctly.

Effectiveness of Reviews and Testimonials

Let’s examine whether testimonials are actually useful. It seems almost self-explanatory that when choosing between two similar providers, the one with excellent reviews and numerous testimonials would appear to be the better choice. But just how persuasive are reviews?

Quite a bit, it seems. Over 70% of customers look at product reviews before purchasing, and a survey sponsored by Zendesk found that 90% of participants were influenced in their buying decisions by positive reviews, which is huge. Take a look at the graph below:

If your business can capitalize on positive customer testimonials and reviews, that will almost certainly influence the buying decisions of your customers. The primary reason is testimonials build trust. They show that your business is good at what it does and that your product does what you say it will. Testimonials also go a long way toward showing a history of good service, which is extremely important to most customers. They want to know that you’re not just a flash in the pan.

Testimonials should be authentic and not “salesy” so that they stand out as unbiased and genuine accounts of how happy your customers were with what you provided. Sincere and high-quality testimonials not only help to overcome the doubts of skeptics about your product, they even go a long way toward changing the minds of prospects who aren’t sure about the legitimacy of your product.

The reason for this is called “social proof,” which is also known as social influence. Social proof is essentially the power of the crowd. If a person is unsure of something (like a product or a business) but everyone else seems to love it, that person is more likely to give it a chance.

But there are specific rules that you need to follow if you are using testimonials or endorsements. The law says that they must be truthful and not misleading.

Let’s take a look.

1. Disclose Your Relationship with the Endorser

You must disclose any special relationships between you and your endorsers. For example, employees who promote your product must disclose that they are your employees, and business owners must create a policy that states this. Within your business, you should make sure you share this policy with employees, shareholders, and investors.

One way that endorsers can disclose their connections is to include tags or hashtags on social media promotions. For example, have a look at this tweet about Nutella from Brooke Burke-Charvet:

You can see that at the end of her tweet, she uses the #ad hashtag. This shows that she is promoting Nutella as an advertisement, and that she is being paid to promote it.

As another example, Amazon requires that all Amazon Associates (business owners and bloggers who earn referral fees by placing links to products for sale on Amazon.com on their own websites) must disclose that they are an Amazon affiliate and that they are paid when users purchase a product from their promotion.

You can be held liable for failing to disclose material connections with your endorsers.

All disclaimers and disclosures should be in clear, simple language so that viewers can’t miss or misunderstand your message. For example, use the #ad tag or a short statement like “This product was sent to us for review purposes” or “This review was funded by [Company].”

2. Ensure That Testimonials Are Accurate

You need to make sure all testimonials are accurate. One of the primary rules of the Federal Trade Commission (FTC) is that endorsements must reflect the honest opinions, findings, beliefs, or experiences of the endorser.

The FTC uses the following example to show how honesty about products should be conveyed:

“An advertisement for a weight-loss product features a formerly obese woman. She says in the ad, ‘Every day, I drank 2 WeightAway shakes, ate only raw vegetables, and exercised vigorously for six hours at the gym. By the end of six months, I had gone from 250 pounds to 140 pounds.’ … Because the endorser clearly describes the limited and truly exceptional circumstances under which she achieved her results, the ad is not likely to convey that consumers who weigh substantially less or use WeightAway under less extreme circumstances will lose 110 pounds in six months.

“If the advertisement simply said that the endorser lost 110 pounds in six months using WeightAway together with diet and exercise, however, this description would not adequately alert consumers to the truly remarkable circumstances leading to her weight loss.”

The other aspect of this (also illustrated by the above example from the FTC) is that endorsements must reflect typical experiences; and if the experience is not typical, it should be disclosed in an easy-to-spot disclaimer. Here’s an example of what this type of disclaimer would look like:

You can be held liable for false or unsubstantiated statements made through endorsements.

3. Get Written Permission from Your Customers

Be sure to keep a paper trail of any endorsement agreements or arrangements that you set up. If a customer agrees to endorse your product, get their agreement in writing (an email is sufficient).

This protects you in case a customer later wants to retract their testimonial. If they’ve agreed in writing that you can use their testimonial for a set period of time, you won’t have to remove their testimonial until the contract ends.

You can include clauses in your Terms of Service or Privacy Policy that any user reviews submitted to your website can be used for marketing purposes.

4. Don’t Lift Testimonials from Review Websites

If you see a good testimonial for your product on another site, don’t just copy and paste it onto your own website. Most review sites have a clause in their Terms of Service stating that user-generated content (such as reviews or testimonials) is owned by the user and licensed to the website.

This means that if you copy and paste the testimonial, you are infringing on the intellectual property rights of the person who wrote the review, which is not the best way to treat people who love your product!

Instead, you can use links on your website that go to these review sites, or you can use plug-ins that connect to crowdsourcing review websites like Yelp. If you want to have reviews easily available on your own site, use resources such as BazaarVoice.

Conclusion

Remember that you can be held liable for false or unsubstantiated statements made through endorsements and for failing to disclose material connections with your endorsers.

It’s not hard to follow the FTC’s guidelines. Simply ensure that all testimonials are honest and that they accurately represent the product. Also, ensure that you and your endorsers disclose all affiliations and any payments that are being made for the testimonial. By following these rules, you can benefit from the use of testimonials without being subjected to investigations or penalties from the FTC.

About the Author: Leah Hamilton is a qualified Solicitor and writer working at TermsFeed, where businesses can create legal agreements in minutes using the Generator.

Six Trends Shaping Location Marketing In 2016

How should businesses think about location marketing in 2016?

With more than 50 percent of all computing currently being done on mobile devices, I believe location marketing is on the cusp of exploding into something new: Becoming the foundation for all marketing.

The increasingly strategic value of location data and the strength of mobile will make local marketing more of a foundation of all of marketing. Here are six key trends shaping the local marketing landscape in 2016:

1. Location Data Will Become The Foundation For Local Marketing

For quite some time, businesses have treated location data — such as their names, addresses and phone numbers — as a passive asset that protects their brands. Keep your location data accurate, and you make it easier for searchers to find you. 

But brands are realizing that data aggregators such as Localeze and publishers such as Apple and Foursquare can be powerful partners to amplify location data across the digital world where customers live, search and shop.

As a result, businesses have a new imperative: to make their data more accessible by unleashing it through relationships with major publishers and aggregators, as well as carefully curated vertical market platforms. 

According to SIM Partners proprietary research, enterprises that improved the accuracy and reach of their location data by just 20 percent saw traffic to their location pages increase up to 450 percent and on-page action conversion rates increase by 216 percent.

2. Google Will Invest More In Local Search

Google adding local searches to their recently released Search Quality Ratings Guidelines, releasing a Google My Business API and saying that local knowledge graph results will soon be editable, all point to the fact that local search is getting a lot of attention at Google HQ at the moment. 

I suspect that the drop of local business information from Google+ is the first of many large disruptions from Google in the local search space. 

3. Apps Will Flex Their Location Marketing Muscle

Businesses are discovering how apps such as Periscope and Snapchat can support advertising and direct response at a national level. Dunkin’ Donuts recently included Snapchat as part of a promotion to celebrate National Coffee Day. Taco Bell used Periscope to promote a biscuit taco giveaway across its locations.

National enterprises have the muscle to measure the results of these campaigns and adapt them for even more targeted audiences, which is where local marketing becomes more relevant. We’ll see the emergence of more sophisticated local marketing to capitalize on regional differences in demographics, seasons and local events.

To take advantage of the value of micro-platforms, businesses need to syndicate their location data more aggressively to the aforementioned data amplifiers that share their data with these apps.

4. Beacon Mania Will Grow In The First Part Of The Year, Before It Inevitably Ebbs

In 2015, beacons were the darling of location marketing, with big brands such as Target announcing national implementations designed to share more meaningful content with shoppers through their mobile devices. Business Insider predicted that beacons would directly influence $4 billion in in-store sales in the United States in 2015, a figure that would increase by tenfold in 2016.

But early adopters are already discovering the drawbacks of beacons, which include limited range and high maintenance, especially for brands with hundreds and thousands of locations. 

In 2016, brands will take a more measured approach toward beacon adoption as they weigh other options to generate in-store traffic and sales, including GPS and emerging technologies such as the IndoorAtlas indoor positioning system (IPS), which relies on a building’s “magnetic signature” to help shoppers locate products and other people inside large buildings such as shopping malls.

Beacons will not go away, but businesses will begin to target their use more selectively to offer targeted content to shoppers in-store.

5. Mobile Wallets Will Explode In Popularity

Just as businesses are getting savvier about the limitations of beacons, they’re also beginning to wake up to the power of mobile wallet offers to create customers at the local level. 

According to mobile marketing provider Vibes, more than half of consumers would like to receive mobile wallet content on a weekly basis, and 70 percent of consumers will save an offer to a mobile wallet when presented with the option.

Consumer acceptance of mobile wallets, coupled with the widespread uptake of Apple Pay, has already inspired businesses such as Pep Boys to create compelling mobile wallet offers that increase foot traffic and sales.

With 80 percent of “near me” searches occurring on mobile devices, businesses are finding more creative ways to create contextual content that turns searchers into shoppers. 

But what will help mobile wallets take off in 2016 is their increasingly diverse applications, ranging from coupons to loyalty programs to mass transit.

6. Disruptors Will Continue To Edge Their Way Into What Has Traditionally Been Google’s Turf

Google will continue to be the 800-pound gorilla of search, but we’ll also see Apple and Facebook continue to encroach upon Google.

Consider how Apple is making search more predictive and smart through iOS 9. In an iOS 9 world, Apple Search has become a far more powerful search tool by drawing up a number of local data sources, including native app content. 

By proactively serving up suggestions for nearby things to do and buy before you even conduct a search, Apple Search is fast becoming an intriguing pathway for location marketing.

In the meantime, Facebook continues to strengthen itself as a local search platform. The day is fast arriving when Facebook will serve up suggested local enterprise content next to personal conversations and queries about where to go and what to buy. I see opportunities for Facebook to monetize its business directory and make use of personal recommendations that people make to each other.

Brands need to pay closer attention to how consumers are using alternatives to Google and build relationships with these publishing alternatives.

Final Thoughts

To flourish with local marketing in 2016, enterprises should broaden their local search ecosystem to include apps such as Snapchat, treat their location data as a scalable asset and pivot to the needs of mobile consumers. Adaptable brands will win with local marketing in 2016.

The post Six Trends Shaping Location Marketing In 2016 appeared first on Search Engine Land.

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Google Revamps The Android App-Indexing Crawl Errors Report In The Search Console

Google announced they have finally upgraded the App Indexing Crawl Errors report in the Google Search Console after the report not working for months.

Google said they are “updating and simplifying the app crawl error types we show in Search Console.” The new report shows you three error types in the App Crawl Status report:

(1) Package not found (unchanged)

(2) URI unsupported (unchanged)

(3) Removed from index (new).

Google has reset the data in the report, so the data now goes back to December 11, 2015.

Here is a quote about the new report:

These are app pages that don’t meet our technical guidelines — for example, users get redirected to the home page or the app crashes when the user attempts to open the deep link.

To fix this, check the example URIs both in Fetch as Google and on an actual device, and make sure your app doesn’t crash on opening, the deep pages don’t redirect to the homepage, and the content is equivalent. Once you fix the issues and we recrawl your app pages, these deep links from Google search to your app will be reexamined.

The post Google Revamps The Android App-Indexing Crawl Errors Report In The Search Console appeared first on Search Engine Land.

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Enhance Search Engagement With A Complementary Paid & Organic Visibility Strategy

Coordinated search strategies increase visibility and drive conversions. Paid and organic search work in tandem to hit the same marketing goals by increasing page authority, developing user awareness and gathering data to continuously improve campaigns.

For the last 15 years, marketers have brought paid and organic search together to connect brands and consumers at key points in the customer journey. By nature, search engines are used to answer important research questions that can lead consumers to take action.

By developing a paid and organic search strategy where one can complement the other and fill gaps in visibility, marketers can increase exposure to content that drives engagement and subsequently generates revenue.

The more exposed your brand is in search results, the more dominance and influence you will have. According to a study by Advanced Web Ranking, on average, 71.33 percent of Google searches resulted in a page one organic click, showcasing the significance of SEO efforts.

Paid search ads also play a big role in supporting the reach of your content for new or competitive keyword phrases; the presence of ads reduces the click-through rate of the first organic result by around 30 percent — so even if you achieve a number one ranking, you’re missing out on clicks if you aren’t visible within paid results, too.

The best way to earn clicks in search is to develop a mutually beneficial relationship between paid and organic. To start, marketers should take a four-pronged approach to crafting unified SEO and advertising campaigns:

1. Identifying Gaps in the Competitive Landscape
2. Keyword Research
3. Content Relevancy Cycles
4. Visibility Amplification

Identifying Gaps In The Competitive Landscape

SEO provides an opportunity to display highly relevant content directly to consumers searching for targeted phrases. Paid advertising amplifies content in organic gaps and drives unique kinds of conversion-focused engagement and content distribution.

To identify the best highly visible paid and organic content placement strategy, examine the playing field for competitive obstacles and opportunities.

By analyzing the key pain points of consumers and the intent behind their search phrase, marketers can produce content that provides better solutions than currently offered by competitors in search engine results pages (SERPs).

Discovering organic opportunities requires manual crawls of targeted keyword phrases and high-ranking content to truly understand what consumers see. Scout SERPs to see how solutions are presented, and identify why the top listings outrank competition.

If an opportunity to surpass competitor content arises, develop more valuable and visual content, keeping SEO and user expectations top of mind. Keep content direct and informative, removing barriers that may cause users to exit a page.

Organic-focused content developed to fill competitive gaps will require a comprehensive on- and off-page SEO plan that can take many months to build momentum, so consider supplementing slower campaigns with paid ads to boost exposure.

Opportunities in paid campaigns can be discovered through a variety of tools. By entering keywords into forecasting tools, brands can see who currently claims the lion’s share of clicks and identify gaps that can be exploited to drive additional revenue from focused campaigns. Additionally, paid search data can offer rapid feedback by generating immediate traffic on specific keywords. Continuously test content to improve engagement.

Closely monitored data can influence the optimization of paid and organic content to increase engagement. Leverage firsthand data to create smarter content that fills the needs of targeted audience segments to drive additional exposure and customer acquisition from unified search campaigns.

Keyword Research

Analyzing keywords to understand how competitors and consumers leverage both paid and organic search leads to unique insights for crafting comprehensive search campaigns. A robust search presence builds upon the opportunities recognized during keyword research to craft relevant and meaningful content, inform SEO initiatives and develop targeted campaign copy and placement.

Look for trends in search terms visibility, evolving user behavior and areas with weak competitive exposure to improve the reach of your content.

Tap into tools that work together to inform your search story, such as Google Analytics, AdWords Keyword Planner and Keyword Revenue Forecasting Tools. Utilize the data to create a two-pronged paid and organic content strategy to dominate SERPs with high-ranking search terms.

Content Relevancy Cycles

Keep your brand in a continuously evolving cycle of content relevancy. Begin by examining keyword research to craft content for each of your most engaging keywords.

Each piece of content focused around a target keyword should be tailored for individual audience segments to enhance engagement opportunities and keep content valuable. This means if you have 20 keywords and five different audience segments, your brand should produce 100 unique pieces of content to keep engagement high.

Once content has been created, distribute across (organic) publication networks and (paid) ad networks. Closely measure engagement rates and responses from each audience segment for individual articles of content to identify what factors drive action.

Utilize data such as clicks, time on site and user flow to identify the top-performing 20 percent of content. This is the content you want to continue to create in an effort to establish search dominance. Disregard the bottom-performing 80 percent of content as the data prove the results are not worth your time.

The content deemed as top-performing can then be leveraged to improve copy and targeting for paid and organic content. This technique improves relevancy and engagement, with SEO and ads supplementing each other to increase exposure in highly coveted search real estate.

Visibility Amplification

Your content is only as good as the results it earns. Increase engagement by amplifying visibility through complementary paid and organic reach. When paired, both tactics can help build trust during a user’s search by increasing page dominance and brand recognition.

Even with a #1 organic ranking, paid advertisements can increase clicks by 50 percent. The more your brand name and content is exposed to users, the more likely they are to connect. Keep exposure high from all search tactics for branded and non-branded keywords to drive engagement.

Landing page optimization is another effective way to build exposure in search, helping to drive conversions on your website by providing concise and valuable solutions to problems faced by your target audience.

Your landing pages tend to rank well in organic search when optimized for specific long-tail phrases and built around consumer intent. You can use what you’ve learned from paid search performance data to inform the meta descriptions, title tags and body copy for future landing pages.

Tools like DoubleClick Natural Search help track conversions from a user’s entire search experience, monitoring organic and paid engagement to gain better insight into customer behavior and campaign reach.

By adding additional search tags to landing pages, marketers can learn more about the combined influence of natural search, paid search and display and increase cross-channel keyword intelligence to construct more cohesive search strategies. Accompanying tools like Google’s Paid and Organic Reports allow marketers to see how often pages from their website are shown in SERPs and which search terms triggered those results.

This information helps marketers better understand how paid and organic search tactics work together to reach searching consumers, identify potentially valuable keywords and gain a universal view of how digital campaigns are attracting views and clicks.

If you’re not using paid search to complement your organic search and content marketing strategy, you’re missing out on visitors. Don’t leave clicks on the table. Leverage proprietary and third-party data to optimize content for organic exposure and ensure your messaging is seen with paid amplification.

The post Enhance Search Engagement With A Complementary Paid & Organic Visibility Strategy appeared first on Search Engine Land.

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An SEO Sentenced To 37 Months In Federal Prison For Extortion

U.S. Attorney John Parker of the Northern District of Texas announced an SEO named William Stanley has been sentenced to 37 months to federal prison and ordered to pay $174,888 in restitution to a dozen identified victims for attempting to extort money from a business in Dallas.

According to the announcement, Stanley extorted individuals and companies by threatening to engage in the illegitimate SEO work. He would allegedly threaten to post “fraudulent comments and creating negative reviews online, if the victim did not pay him a certain sum of money,” the document says.

The good thing is that the document does say not all SEOs are bad saying “a legitimate SEO business engages in standard practices such as optimizing the underlying HTML code on a website for certain keywords that a search engine indexer, (e.g., a web crawler for Google, Bing, etc.) would associate with a given search query.” But then explains “an illegitimate SEO business engages in deceptive tactics to affect search engine rankings and the volume of results. Such deceptive tactics include creating fraudulent reviews (good or bad), creating fictitious websites, or hiding text on websites.”

Here is what the court said this SEO did and why he was sentenced to jail:

In November 2009, GE entered into a contract with Stanley for SEO services and reputation management. Stanley was hired because of his ability to improve a firm’s online reputation through search results. After approximately one year, however, GE sought to terminate its relationship with Stanley after it determined he had acted outside of his contracted duties. Stanley also created websites that had the ability to damage GE’s reputation by associating GE with a scam. Stanley demanded additional payments to end his contractual relationship with GE and to surrender the administrator rights to the websites to GE. From November 2010 through January 2011, GE paid Stanley a total of $80,000 to terminate the relationship.

Posing as “William Davis” and “William Laurence,” Stanley transmitted threatening communications, via email and telephone, from foreign countries to GE in the Northern District of Texas. Those communications threatened to post comments on the Internet wrongfully disparaging GE’s reputation, if GE did not send money to Stanley.

Because of Stanley’s threats to harm GE’s reputation through negative Internet posts that would adversely affect GE’s ability to conduct business if it failed to send money, GE responded to the wrongful inducement by sending four payments totaling $29,556 by MoneyGram to Stanley in Brasov, Romania.

According to the factual resume, the government could readily prove that Stanley’s extortive conduct caused GE to make the above payments and to lose revenue. The extortive conduct also affected interstate commerce. In addition, the government contended that it could readily prove that Stanley engaged in similar extortionate conduct with approximately 40 to 45 victims (including GE).

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SearchCap: Bing Ads On AOL, SEO Test & The New SMX

Below is what happened in search today, as reported on Search Engine Land and from other places across the web.

From Search Engine Land:

• 9 Examples Of Link-Worthy Resources For E-Commerce Sites
  Jan 5, 2016 by Julie Joyce

  Wondering how to get links to your internal e-commerce pages? Columnist Julie Joyce showcases some companies who are using creative tactics and content to attract links.

• Bridge The Worlds Of IT & Marketing At MarTech. Lowest Rates Expire Saturday!
  Jan 5, 2016 by Search Engine Land

  Don’t miss the only MarTech in North America this year! Check out the topics and who’s speaking below. Register this week and save $500 on all of the sessions, networking activities and expo full of leading solution providers. Lowest rates expire on Saturday. Register today!  

• Making the Most Of Google Analytics Audiences Within Your Search Campaigns
  Jan 5, 2016 by Laura Collins

  Search marketers, have you been using Google Analytics in conjunction with Remarketing Lists for Search Ads? If not, columnist Laura Collins is here to explain the benefits.

• Test Your Knowledge Of SEO
  Jan 5, 2016 by Eric Enge

  Think you’re an SEO guru? Take Eric Enge’s SEO quiz and see how well you do!

• What Is Your SEO Learning Program?
  Jan 5, 2016 by Eric Enge

  How do you train and onboard new SEO hires quickly and efficiently to ensure maximum productivity? Columnist Eric Enge shares how TripAdvisor (as well as his own company) is achieving this through education.

• Bing Now Powers AOL Search: What Advertisers Need To Know
  Jan 5, 2016 by Ginny Marvin

  Here’s what’s changing in Bing Ads with the addition of AOL to the network.

• New Year, New Look For Search Engine Land’s SMX Search Marketing Conference
  Jan 5, 2016 by Danny Sullivan

  Search Marketing Expo gets a new logo, site makeover and a new tagline: “Obsessed With SEO & SEM”

Recent Headlines From Marketing Land, Our Sister Site Dedicated To Internet Marketing:

• 10,000 Character Tweets May Arrive On Twitter Later This Month
• SunTrust Bank Announces Its Debut Appearance As Super Bowl Advertiser
• Amazon: Adoption Of Sponsored Products Ads Grew By 100 Percent in 2015
• Twitter Launches Conversational Ads To Get People Tweeting About Brands
• What Every Startup Needs To Know About Marketing
• Flurry: Phablets Will Become Dominant Media Consumption Devices
• Snapchat Is Reportedly Developing An API For Advertising
• The Contrarian Guide To Online Marketing
• 5 Predictions For 2016 After Reaching “Peak Martech”
• MarTech Today: Facebook’s Human Raters, Tag Management & LeadPages’ “Center”

Search News From Around The Web:

Industry

• 10 Predictions for 2016 in SEO & Web Marketing, Moz
• Google Paid $380 Million for Diane Greene, Enterprise SVP, and Bebop, Re/code
• Google signs lease for office building to be built by Calvano Development Co. and Carlyle Group, Silicon Valley Business Journal

Local & Maps

• Bing Local Testing Save Place Feature in Local Knowledge Panel, thesempost.com
• Google Inside Street View Is Fast & Inexpensive, Search Engine Roundtable

Link Building

• Google Says Still No Release Date For Penguin 4.0, Search Engine Roundtable

Searching

• Google Indexing of Twitter: Has It Increased?, Stone Temple
• How To Use Reverse Image Search, Search Engine People
• SEO Dashboard from Majestic, blog.majestic.com
• Twitter search alternatives & tools (post-Topsy), White.net

SEO

• How My #1 Website Got Deindexed From Google, lazharichir.com
• Google Looking For Search Console AMP Beta Testers, Search Engine Roundtable
• Optimize Your Content for Humans & Search Engines, Online Marketing Blog
• Yelp Using App Interstitial But Keeps Mobile-Friendly Tag & Ranking Boost, thesempost.com

SEM / Paid Search

• 5 Google AdWords Features You Should Be Using In 2016, verticalmeasures.com
• How Paid Search Can Drive More Mobile App Downloads, Metric Theory

Search Marketing

• Fix Your Remarketing Campaign In 5 Steps, PPC Hero
• Hiding spam from Ahrefs and Majestic, Sucuri Labs
• SEO and Civil Law: Protecting Yourself from Unfortunate Client Disputes, State of Digital

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